Health Club opening shop in the Suffolk Shopping CenterApril 26, 2009 SUFFOLK VA NEWS -- The Fitness Warehouse will soon open shop in the Suffolk Shopping Center in downtown Suffolk, Virginia. This will be the well-managed fitness club's fourth gym to be opened since the company's establishment eight years ago. Additionally, The Fitness Warehouse is the only facility within Hampton Roads, Virginia, that offers 24-hour access year round. Members are issued unique key card, in order to access the facility during non-staffed hours through the company's computerized security system. Meanwhile, a digital camera system and personal security devices allow members to exercise safely and securely while the gym is unmanned. Donnie Markham, owner of The Fitness Warehouse states, "Talk is cheap," and he is willing to take the chance to show what he believes sets The Fitness Warehouse apart from other health clubs by offering a free 14-day trial membership. Therefore, as Markham also states, "It isn't hard to hide the flaws during a single visit but it's impossible to hide bad service and a poor business over an extended trial membership. We feel we can stand up to this test and we invite you to take the trial and see what we are really all about here." We find Mr. Markham's hypothesis true. In fact, the International Health, Racquet & Sportsclub Association (IHRSA) in 2001, released data confirming health consciousness Americans' look to the health club industry for professionalism, which make clubs a more attractive workout option for the physically active. Therefore, marking professionalism as a key factor to a health club's success, and professionalism cannot be faked, it is a practice of excellence which can only be acquired over time. Furthermore, IHRSA also states that fitness clubs are a service-oriented business, which must supply its consumers with convenience of flexible hours as well as close proximity to work or homes for success. IHRSA states, "A health club member will pay $10 to $50 more per month to belong to a club that is convenient as opposed to one that may be less expensive, but is also less convenient." Accordingly, The Fitness Warehouse 24-hour year round access meets this favored criteria, giving the community of Suffolk the best in the fitness industry's suggested health club practice. In regards to exercise environment, The Fitness Warehouse utilizes state-of-art equipment built by Life Fitness and Hammer Strength. Interestingly, all The Fitness Warehouse cardiovascular equipment is outfitted with its own entertainment system. Other features inside the club are a tanning facility and a nutritional "Power Blendz Sports Bar" offering 42 different shake combinations for energy, weight loss, gaining mass and muscle or low calorie snack or meal replacement. Another bonus of favor for this company is its willingness to offer Corporate Wellness Programs for small business. The Fitness Warehouse, offers several wellness plans, which can be tailored to meet the demands of individual businesses. Finally in closing, we look forward to The Fitness Warehouse grand opening and welcome the company to our Suffolk Virginia community. # # # |
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